Client: Rampart Corp (Distributor of Rapid Assault Tools)
Project Type: Product Overviews + Social Media Teasers
Role: Videography, Editing, Creative Direction
Overview
As part of Rampart’s distribution portfolio, we created a video series to highlight Rapid Assault Tools (RA Tools) — a global leader in breaching and tactical entry solutions. The series showcased two key products: the Hydraulic Breaching Kit and the All-in-One Breaching Training Door, supported by social media teaser edits designed to capture attention and drive engagement.
Challenge
RA Tools products are trusted by tactical teams worldwide, but Rampart wanted to expand their presence in the Canadian market. The challenge was creating content that demonstrated the effectiveness and durability of these specialized tools while positioning Rampart as the trusted distributor for Canadian agencies.
Solution
–Hydraulic Breaching Kit Overview – demonstrating the power, efficiency, and versatility of hydraulic breaching.
–All-in-One Breaching Door Overview – showcasing its training applications for law enforcement and military units.
–Social Media Teasers – short, high-impact edits designed for LinkedIn and Instagram to generate buzz and direct traffic to the full-length videos.
Social Media Teaser #1, Click here
Social Media Teaser #2, Click here
This structure gave Rampart assets tailored for education, marketing, and sales enablement across multiple platforms.
Execution
The production combined live-action breaching demonstrations, cinematic close-ups, and on-screen text callouts to highlight key features and benefits. The teasers were cut with fast pacing and bold visuals to maximize impact on social media, while the overview videos provided a more detailed, professional look at the products in action.
Impact
–Expanded awareness – introduced RA Tools’ breaching solutions to a broader Canadian audience.
–Marketing versatility – overview videos served as cornerstone content, while teasers drove engagement on social platforms.
–Sales enablement – equipped Rampart’s sales team with strong video tools to showcase RA Tools during trade shows, client meetings, and online outreach.
Key Takeaway
By creating a cohesive video series that highlighted both an operational tool and a training solution, this project strengthened Rampart’s positioning as the go-to distributor for tactical breaching equipment — while boosting awareness of RA Tools within the Canadian market.