Hunter Steele Media

Client: WARQ Helmets
Project Type: Product Launch Hype Video (Short-Form)
Role: Videography, Editing, Color Correction, Creative Direction

Overview

WARQ Helmets introduced their new Force-on-Force Training Gloves, expanding their lineup of protective equipment designed for law enforcement and tactical training. I was responsible for creating a high-energy launch video to announce the gloves — a short, visually striking piece built to generate excitement and awareness across WARQ’s digital platforms.

Challenge

The challenge was to create a compact, cinematic video that quickly communicated the gloves’ protective design, durability, and fit, while maintaining the visual identity and tone consistent with WARQ’s other Force-on-Force content.

Solution

I developed a short-form hype video optimized for YouTube Shorts, Instagram, and LinkedIn, using fast-paced editing, impactful sound design, and dramatic lighting to convey precision and strength. The focus was on texture, movement, and tactile realism — making the viewer feel the performance behind the gear.

Execution

I handled the videography, editing, color correction, and creative direction, capturing macro product shots and slow-motion motion cues to highlight material quality and ergonomic design. Using DaVinci Resolve, I applied a high-contrast, cinematic grade to emphasize depth and visual punch while keeping the color tone aligned with WARQ’s branding.

Impact

• Product awareness – successfully introduced the Force-on-Force Training Gloves across WARQ’s digital channels.

• Brand consistency – maintained WARQ’s premium, performance-focused visual identity.

• Creative growth – refined my ability to deliver concise, impactful storytelling within a short-form format.

Key Takeaway

This project showcased my ability to handle end-to-end creative production for short-form product launches — blending precise cinematography, editing, and color grading to elevate WARQ’s visual storytelling.