I didn’t come into this through film school or a marketing degree. I got my start making hockey edits on Instagram — over 500 videos later, I’d built a community of 25,000+ followers and taught myself how to edit, design, and grow on social media.
Ten years on, that same curiosity is still what drives me. Today I work with brands in the defense and tactical space, golf clubs, and local businesses — creating videos, photography, design, and managing social media. No matter the project, the goal’s simple: make content that connects, not just content that fills a feed.
AI is part of my toolkit too. I don’t use it to replace the creative process, but to speed things up, spark new ideas, and keep projects sharp. It handles the repetitive stuff so I can stay focused on the work that actually matters.
Sports have always been part of who I am — hockey and golf especially. They’ve taught me discipline, patience, and how to perform under pressure. Being outdoors keeps me balanced, and those lessons show up in my work: stay focused, keep it simple, and always push to get better.
At the end of the day, I’m a storyteller. Whether it’s a new tactical gear, a brand launching a product, or golfers teeing off on a fall morning, I’m after the same thing — the moments that make people stop, pay attention, and feel something real.
Hunter Steele Media 